Online marketing
Creating a compelling website is only the first stage of the process - The next steps are driving traffic to it and making users do what you want them to - which is where online marketing comes in.
Online marketing is an integral part of running a successful website, irrespective of it's purpose. The intention of online marketing is to create awareness around your website, which can be achieved by being pro-active in the following areas:
- Search Engine Optimisation
- Social Media Strategies
- Email Marketing
Search Engine Optimisation
Search engine optimisation (SEO) is an online marketing technique that is adopted to improve the positioning of a website within search engines, particularly Google.
Search engines have become an almost universal source of finding information and resources on the internet. Since their introduction in the 1990’s, the relevance and quality of search results has improved greatly, resulting in even more people relying on their services on a daily basis.
Google currently dominates Italy search, with a market share of around 80-85%. This is why the vast majority of SEO agencies focus primarily on gaining positioning within Google.
Our experienced SEO team work with a number of different clients, each of which has achieved greatly improved exposure within the search engines.
Social Media Strategies
The Social media revolution has grown more than anyone could have imagined over the last few years, with the vast majority of the Italy’s population now interacting on at least one platform.
Social media marketing is a huge opportunity for businesses, allowing them to develop relationships with other businesses, communicate with consumers, increase brand awareness, advertise new and existing products/services, identify trends, learn more about their target market, see what people want and generally get people talking about them!
The most commonly used and talked about social networking websites are Facebook, Twitter, LinkedIn and YouTube, but there are lots more!
Social media is also a great way to build on your SEO strategy, with Google now using social signals within it’s ranking algorithm. In addition to this, creating a buzz within social networking and social bookmarking circles will also help to generate links and traffic to your website automatically.
There are lots of different things that you can do as a business with social media, no matter what your objective is. Social media can be anything from having a corporate fan page on Facebook or a LinkedIn group to holding regular competitions on Twitter and Facebook, or anything in-between.
Email marketing
Email marketing is a highly effective and versatile way of communicating with the key stakeholders of your business.
We design and create tailored html email templates for a number of our clients, allowing them to get the best possible return on investment from their email campaign.
Email marketing has come a long way over the last few years, with lots of new features being introduced to help you get the best possible results. Our email marketing system has a number of great features specifically designed to make your email more effective.
